Many new farmers are excited about getting into production but fail to consider who will buy their products, assuming “if I grow it, they will come.” While it may be possible to succeed this way, it’s not recommended! The most successful farmers are those who have done their research and know how to target the right market for their product.
Entire courses and books have been written about this subject; here we will touch on the objectives below and connect you with resources to learn more.
This tutorial will help you:
- Understand the basics of developing a marketing plan and the importance of market research.
- Consider how various market channels meet your goals and needs
- Understand where to look for information and resources about marketing options.